PRISM Lab Intelligent Personalized AI

We build AI systems that understand users, recommend what matters, generate personalized experiences, and interact through intelligent conversation.

  1. Understand
  2. Recommend
  3. Generate
  4. Interact

Understand

User preference, content, and context

Recommend

Ranking, prediction, and personalization

Generate

LLMs, multimodal AI, and generative recommendation

Interact

AI agents, RAG, and intelligent conversation

What We Research

Our research connects user understanding, recommendation, generation, and interaction to build personalized AI systems that are useful, adaptive, and trustworthy.

Personalized Recommendation

Modeling user preferences, behavior, and context to deliver relevant and trustworthy recommendations.

  • Sequential Modeling
  • Graph Recommendation
  • Context-aware Personalization

Multimodal Intelligence

Understanding users and content through text, images, reviews, and behavioral signals.

  • Text and Image
  • Review Analysis
  • Fake Review Detection

Generative & Foundation Models

Connecting foundation models with personalization to generate adaptive content and recommendations.

  • LLMs
  • Generative Recommendation
  • Representation Learning

Agentic Personalized AI

Building AI agents that retrieve knowledge, reason with context, and interact naturally with users.

  • AI Agents
  • RAG
  • Conversation

Latest from PRISM Lab

Discover recent research achievements, publications, awards, seminars, and activities from PRISM Lab. Visit the News page to explore the full archive.

Start Your Research Journey

At PRISM Lab, students grow from learning AI foundations to exploring ideas, building models, conducting rigorous research, and sharing meaningful results.

  1. Learn

    Build foundations in AI and data.

  2. Explore

    Discover questions in personalized AI.

  3. Build

    Develop models and intelligent services.

  4. Research

    Design and evaluate rigorous experiments.

  5. Share

    Present findings through papers and conferences.

Curious about personalized AI? Join PRISM Lab and turn your interests into meaningful research.

Join PRISM Lab